DeepTech Unleashed EP 3: Hub Building & Growth Hacks with Paebbl Co-CEO & Co-Founder Marta Sjögren

In this episode of DeepTech Unleashed (recorded in late 2024), host Christian Noske speaks with Marta Sjögren, co-CEO and co-founder of Paebbl, a deep tech startup focused on turning CO2 into solid, sustainable building materials, about building a world-class team and growth hacking for deeptech startups.

Topics covered include:

-Marta's filters for evaluating climate tech opportunities

-The ‘humbling experience’ of transitioning from investor to operator

-Aligning expectations between operators and VCs

-Creating honest board dynamics

-How Marta’s hub building model allows for talent optimization

-Hiring for a growth mindset

-Testing for culture fit to reduce mismatches in hiring

-Deeptech growth hacking strategies

Chapters

00:00 Introduction to Deep Tech Unleashed

01:13 Building a World-Class Team

02:12 Marta's Journey to Founding Paebbl

05:54 Filters for Climate Tech Investment

10:11 Transitioning from Investor to Operator

13:59 Expectations Between Operators and VCs

18:09 Hub Building in Europe

21:56 Hiring for Hub Culture

26:12 Cultural Cohesion in Diverse Teams

32:23 Building Team Culture and Communication

44:06 Growth Hacking in Deep Tech

50:44 Personal Recharge and Family Support

53:34 Moments of Magic in Leadership

01:00:07 Future Technologies and Climate Solutions

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