Sam Ahmed

Sam is the VP of Marketing and Communications at NGP Capital, based in London. She's passionate about sharing compelling stories of founders and brands that make an impact. With over a decade of experience in marketing and communications within the startup world, she's a seasoned pro in the field.

Before her current role at NGP Capital, which she took up in 2022, Sam led the marketing and communications department at Nauta Capital. Over four years, she built their brand and communication strategies from the ground up, while also supporting portfolio companies in their PR efforts.

Earlier in her career, Sam was the Global Communications Manager at Startupbootcamp, a leading global accelerator. There, she spearheaded launch campaigns for over ten programs internationally.

Sam holds a Master’s in Brand Development from Goldsmiths University and a Bachelor's in Journalism & Psychology from City, University of London.