Peter Schwarzenbauer

Peter Schwarzenbauer has over 35 years of leadership experience spanning robotics, mobility, customer experience, and digital transformation.

From his early roles at BMW in marketing and international sales to leading some of the world’s most iconic automotive brands across Europe and international markets, he has developed extensive operational and strategic expertise. He has served on the Boards of Management at Audi AG and BMW Group, overseeing brands including MINI, BMW Motorrad, and Rolls-Royce, as well as the Aftersales and Digital Business Innovation divisions.

Currently, he is actively investing in European deep tech startups and serves on the board of TUM, Europe’s largest university spin-off organization.

Peter holds a degree in Business Administration with a focus on marketing from the Munich University of Applied Sciences.