NEW YORK/MUNICH, January 15, 2026—Playlist, the newly launched parent brand of Mindbody, Booker, and ClassPass, and EGYM, a global innovation leader in smart fitness technology, AI-enabled workout programming, and corporate wellness solutions, today announced a definitive agreement to merge. The transaction includes $785 million in new equity investments and values the combined enterprise at $7.5 billion. The new investment is led by Affinity Partners, with participation from a consortium of existing investors including Vista Equity Partners, Temasek, and L Catterton.

Upon the closing of this deal, Playlist’s suite of brands will operate as they do today, while EGYM will continue its operations as a subsidiary within the Playlist portfolio. Playlist CEO and ClassPass Founding Chairman Fritz Lanman, and EGYM Co-Founder and CEO Philipp Roesch-Schlanderer will be named and serve as Co-Founders of the new Playlist organization. As part of the transaction, Roesch-Schlanderer will also join Monti Saroya, Co-Head of Vista Equity Partners’ Flagship Fund, as Co-Chairman of Playlist.

Playlist powers in-person wellness experiences through AI-driven software and consumer booking platforms, while EGYM transforms healthcare from repair to prevention through smart equipment, hyper-personalized AI training plans, and EGYM Wellpass, an extensive corporate fitness platform which partners with more than 20,000 employers and tens of thousands of fitness locations worldwide. The two complementary organizations, each a leader in their respective regions and categories, will combine their expertise to form an integrated wellness technology platform that gives people the tools they need to take charge of their health and wellbeing.

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